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Each year, millions of kangaroos are killed in what is widely
regarded as the largest wildlife massacre on the planet.
Shockingly, the number one supporters of this barbaric trade
are sports shoe manufacturers, who purchase the skins and
turn them into football boots. Adidas, one of the industry’s
biggest customers, is a major driving force behind the industry.
In 2006, David Beckham, who is paid millions of pounds to
promote Adidas products switched to synthetics after years of
wearing kangaroo football boots. This was, in part, due to
Viva!'s campaign. Read more about it
here. However, despite Beckham's change of heart Adidas
continues to make many other football boots out of kangaroo
leather.
Back in July 2002 Viva! was leaked an email sent out by John
Kelly, spokesperson for the Kangaroo Industry Association
of Australia, which stated:
"This (soccer boot) industry
is vital to the kangaroo industry. Without it underpinning
kangaroo skin prices the entire industry would be at risk.
Adidas have received to date over 10,000 emails complaining
about their use of kangaroo leather...and are obviously concerned
about damage to their image.
This is proof that Adidas - and the other
companies using kangaroo skin are responsible for the
violent and unnecessary deaths of adult kangaroos and their
baby joeys - all for the sake of a sports shoe!
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| Most versions of the Adidas Predator football
boot are made from Kangaroo
skin. |
There is no excuse for Adidas to continue supporting an industry
that causes so much suffering. The original designer of the
Predator boot, ex-Liverpool player Craig Johnston, has publically
stated:
"The original model [of the
Predator] was an all-rubber shoe. Synthetics, rubbers and
new materials are definitely the future of football boots.
I don’t agree with killing kangaroos."
There are modern, hi-tec synthetic fabrics available which
Adidas could switch to right now. The fact that Adidas' own
Beckham version of the the Absolute Predator is made from
synthetics dispels the myth once and for all that top football
players won't wear synthetics! Ronaldo - arguably the best
football player in the world - wears a boot which is made
of 100 per cent synthetic materials. If boots made from synthetic
materials are good enough for Ronaldo (and now David
Beckham) then Adidas has
no excuse for not using them too!
Adidas are well aware of the cruelty behind the kangaroo
industry. Viva! has written to them on countless occasions,
sent them harrowing video
footage of a kangaroo hunt , presented them with a report
into cruelty in the commercial kangaroo industry (based on
evidence collected by the Australian RSPCA) but still they
fund the kangaroo massacre.
By continuing to use kangaroo-skin, Adidas is showing
itself to be devoid of compassion and ethics. The Predator
boot is living up to its name, leaving a trail of blood in
the outback.
Viva! is calling for an international boycott of all Adidas
products. We must make Adidas realise that people will not
tolerate our planet’s wildlife being slaughtered for
unnecessary, luxury items such as football boots.
We need your help! Please support our campaign to save the
lives of millions of kangaroos and their babies!
Click here for
what you can do to help
If you have complained to Adidas about their use of kangaroo
skin and received a standard reply, please click here
to read Viva!'s response to the claims Adidas makes.
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